Since its establishment in 2011, Sole Slam’s goal was to be a player in the global stage by solidifying its place locally. Founded by Antonio Aguirre Jr. together with the creative vision of Ira Cordero and the business experience of Luis Carballo, Sole Slam developed into a cultural hub that promotes contemporary fashion, music, art, and sports. With sneaker culture being primary the driving force, Sole Slam began as a sneaker convention that eventually birthed independent stores, and finally evolved into a brand of its own.

With the sneaker culture at its core, Sole Slam has grown to encompass the many sub-cultures that surround it. Being the first sneaker convention in the country, Sole Slam has become the major platform for local streetwear brands. It is because of this that the brand decided to open it’s own concept store. Enthusiasts wanted a taste of the Sole Slam experience without having to wait for the next event. The brand decided to partially recreate that atmosphere by offering products found at the event, inside its concept stores. The personal identification of aficionados with the Sole Slam name led to the birth of the Sole Slam clothing line. Through the merchandise, fans are able to identify themselves with the brand and what it stands for.

As the brand continues to evolve, it aims to simultaneously push the country’s rapidly growing sub-cultures. The ultimate goal is to transcend from being a contemporary reference into achieving tastemaker status. Sole Slam will be the name that stands for cultural progress.